Scott Rusnak on Building High-Performing Teams and Achieving Success
Episode Theme: In this episode, Scott Rusnak delves into his approach to building high-performing teams and achieving success, all while maintaining a balanced life through structured living. He highlights the pivotal role of supportive relationships and the ability to lead a fulfilling life alongside creating a successful business. Scott's insights are drawn from his personal experiences, emphasizing core values, teamwork, and the importance of intentionality and purpose.
Key Highlights:
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Balancing Work and Life:
- Importance of structured living for a balanced life.
- Emphasizing supportive relationships in both personal and business environments.
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Core Values and Success:
- Importance of humility, dedication, and joy in pursuing long-term goals.
- Making tough decisions about team alignment to stay true to core values.
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Authenticity and Resilience:
- Authenticity as a cornerstone of successful leadership.
- Viewing failures as learning opportunities.
- Perseverance, planning, and strategic approaches to overcome challenges.
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Building Resilient Teams:
- Hiring based on core values and fostering open communication.
- Effective onboarding with clear success metrics and priorities.
- Cultivating a team culture driven by purpose and passion.
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Purpose and Intentionality:
- Redefining purpose beyond material success.
- Understanding one’s “why” for long-term fulfillment.
- Practical tools like the “delegate and elevate checklist” for identifying strengths and passions.
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Leadership and Vision:
- Importance of a clear personal vision and accountability.
- Envisioning and working towards ideal lives.
- Sharing ambitious personal goals and fostering collaborative relationships for growth.
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Inspirational Insights:
- Referencing notable figures like Charles Lindbergh and Simon Sinek.
- Importance of practical guidance over theoretical concepts.
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Personal Journey and Mindset:
- Evolution towards a coaching career and its impact on others.
- Significance of mindset in achieving long-term goals.
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Community and Connection:
- Highlights from a recent gathering at a Padres game showcasing unique attendee connections.
- Admiration for stoicism and continuous learning.
Connect with Scott Rosnik:
- Website: [Scott Rusnak’s Website]
- LinkedIn: [Scott Rusnak’s LinkedIn]
- Stay tuned for upcoming instructional content and further insights.
www.BusinessFinanceAndSoul.com
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Speaker 1: Welcome to another episode of Business Finance in Soul, where we dive deep into the intersection
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of business success, personal growth, and what drives us every day.
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Today we have a special guest, Scott Rosnik.
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Scott is a coach, speaker, and author who spent years guiding individuals and organizations toward peak performance.
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Through his work, Scott has mastered the art of building winning teams, fostering relationships,
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and creating environments where people can thrive.
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His unique blend of experience, passion, and insight makes him the perfect guest to discuss
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the principles of high performing teams and how we can all cultivate success in our personal and professional lives.
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Scott, welcome to the show.
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Speaker 2: Shaunn, thanks for having me today.
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Speaker 1: Yeah, I want to give a personal disclosure here. Full disclosure.
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I've had the privilege of working with Scott for several months.
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We started earlier this year, and I've seen him work.
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He's worked not only one on one with me, but also with my team.
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And what's been really exciting is Scott's philosophy toward business, business growth, his
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multiple exits that he's had, which we might get into today, and really the balance between
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really your personal life, your playtime, and your professional life and the success there.
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You really, you fiercely protect that playtime.
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And so I thought I'd throw that out there and start with this because I think it gives the listener
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a little context into you as the driver, you as the person who makes things happen and helps
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entrepreneurs and CEO's really take their companies to the next level.
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But you see success in a little different light.
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And I want to talk a little bit about how you protect your playtime and what your, I guess,
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your overall philosophy is in terms of winning in life.
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Speaker 2: Wow, Shaun, that's a loaded question, and I love it.
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As you know, eos worldwide gets me to do talks almost every month, and it's on a topic that's
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near and dear to my heart, and it is.
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Who is the architect of your life?
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Most everyone comes to me as a business coach saying, hey, Scott, can you help us get everything we want?
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Can you help with systems, tools, and scale?
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And then I back it up, much like when you and I talked six months ago before we even started this journey.
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I just said, Shaun, I've never seen a well designed business that worked without a leader who
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doesn't have a well designed life.
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And if that leader doesn't surround themselves with people they absolutely love, experience
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joy with, this thing is not going to work.
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My approach is a little bit different, but I honestly believe you can have both a well designed
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business and a well architected life.
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Speaker 1: I always appreciated that about you right from the get go.
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And I could feel that maybe you could share a little bit about how you do that, because through
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your life and, you know, for decades, you've been able to achieve high levels of success in
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business that hasn't always been balanced.
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I know, you know, in some of those years, you know, you kind of got to say, hey, this is what
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we're doing, and it's mission critical, and this is going to require more attention.
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So I don't love the word balance in perpetuity.
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I do think things get imbalanced at times to balance themselves out.
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But how do you go about deciding what to protect and when to protect it?
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Speaker 2: About 40 years ago, yes, I'm going to go back to when I was about 18 or 19.
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I was lucky enough to have a world class cycling coach.
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And he said to me, Scott, you've got to surround yourself with the right people that really
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understand your purpose and your passion.
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And what you've got to do is you've got to become very, very expedient at putting the right
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time into the right amount of things.
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So, Scott, what's your purpose?
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What do you really want to get out of what you're doing?
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With me as a coach, back then, it was cycling.
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I want to go to nationals.
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I'd love to go to worlds.
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And he said to me, if you're willing to put aside all of those distractions, I'm pretty sure you can get there.
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And the one thing he said to me that sits home to this day is most everyone you come and touch
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with will be in the same place this time next year.
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Let's make sure it's not here.
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Speaker 1: That's huge. I think right there, you nailed it.
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The intentionality of what you want to accomplish, and also you touch upon who you're surrounding
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yourself with, which is why I kind of.
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I thought today would be a little bit more theme based on, you know, teams.
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And you have teams that are, you know, people that you work around. You have your employees. You also have coaches.
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If you're an athlete, you have a team. You, you hear.
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I would hear Federer, you know, for years when he would win at every tournament, he, you know,
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he always recognized his team because he knew he was the guy out there performing.
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But he didn't do it alone.
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He always had a team of individuals that were helping lift him up.
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And then also your family, which is a team, they're on this, they're, they're on this ride.
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And you touched upon that of having the right people in your camp. And today, that's.
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It's so important, because to get to that next level, most people will repeat kind of the same
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thing over and over again and not really look at cultivating that high performing team, not
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surrounding themselves with a different camp and different mentality.
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Was that always in you, Scott?
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Did you always have that philosophy?
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Or was it this coach that unlocks something that you didn't know was there for you to push through
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and achieve at that height in cycling?
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Speaker 2: Great question. When I was younger, I had a ton of energy, and I still do.
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And when I realized that if I could put all my energy into one thing and really focused on that
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one thing, I could become world class.
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And I say to all of my clients, are you ready to run a world class business?
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And then I look at the leadership team and I ask them if they want to become great.
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Do you want to become world class?
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Because in your firm, Sean, and we're not going to turn this infomercial for my practice or
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your firm, but all of your leaders put their hand up and said, I want to become world class.
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And then I said, by the way, you're ready to do four things.
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And this made people sweat a little bit in their seats.
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I ask them if they're ready to do some hard work, and I mean some really hard work, because
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you might not like the method, but you're going to love the outcome.
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So are you ready to do hard work?
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The second is, are you ready to do it for decades?
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You've got to put this work in for a long period of time.
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And then while you're doing this, are you able to find joy?
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And I'm not talking about happiness on a Friday or a one day thing here or there.
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The joy is that bigger purpose we're fighting for in the business or personally.
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And then the last part is, are you ready to write your own story?
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So when you do those four things, that will give you energy and a purpose that allows you to
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rise above money or measurables or whatever it may be, it's just that teamwork becomes the ultimate
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competitive advantage to get everything you want out of your business and your life.
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Speaker 1: Yeah. So it really starts with that identification of what it is that you want, and then that
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next stage is the commitment to the work.
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And I think that when I hear you say that, I think it's hard sometimes for people to get there
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because it might mean a disruption of a comfortable life to get to another level of success.
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I think it's easy when your back's against the wall, you've got nothing.
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You're starting out, you're broke, high school or college kid, and you're trying to build something.
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Yeah, you're willing to do anything.
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But once you start to get some level of success, and I think that that's where I'm going to
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go today of talking about building a winning team and what that looks like for the next stage
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in your life and that evolution.
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It can be hard because you might have a team that you've surrounded yourself with that has gotten you only so far. They've gotten you success.
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You're happy with what you have.
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But you see this with athletes of when they, you know, we saw Tiger woods changing, you know,
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changing coaches and changing his swing, you know, when he was still number one in the world,
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and you're just like, this is crazy.
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But there has to be another vision of where you're going.
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There has to be that constant understanding that everything is always unfolding and evolving.
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Do you find that when you're working with CEO's that this is something most people already understand,
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that they're going to have to kind of level up and if their team isn't willing to go on this
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ride that they're going to have to find that new team.
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Or is this something that you have to help people understand?
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Speaker 2: You have to help them understand it.
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And I always tell people when I come into an engagement, if you've got six or seven leaders
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on your leadership team, I need you to be ready by the end of 1214, 18 months for two or three
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of those folks not to be here.
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Now, it sounds like tough talk, but the reality is every team I work with, we have got these
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inherent values that we turn into true core values within a business.
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And I put the flashlight on myself and my team all the time.
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Are they doing the right thing?
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Do they want to help first? Are they humbly confident?
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By that I mean no ego.
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And then the last and maybe even the most important value when you pull it all together is,
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do they have a purpose that's bigger than this business?
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And I know you do, Sean. You have a purpose.
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You've got a wonderful family you want to make sure your staff employ on this march with you to fulfill your goals.
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But the hard part is that most people don't realize that the difference between success and
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ultimate action is really to take action.
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Yeah, most people talk about it.
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They don't want to put the behavior in place.
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So it's that behavior and the values that I make sure that my teams really dig in on and I know
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your team's going through that right now.
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Speaker 1: Yeah, absolutely. And I. And I'm looking for those characteristics in the evolution of my team.
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You know, I don't think that people always have to replace their teams, but they've got to know
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that their team is willing to replace their previous behaviors, you know, because as much as
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I want something, and I've been guilty of this in the past, I've wanted something more than
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someone else has wanted it for themself.
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And when we talk team, you know, we're talking a cohesive dream, cohesive values.
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And one thing that you really have pulled out of me is that ability to create vision and share it.
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So it's a shared vision.
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It isn't just locked up here of where I feel like I'm going somewhere.
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I think a lot of entrepreneurs, not just with their professional lives, but in their personal
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lives, sometimes can burn out their own families because they've got it all here of where they want to be.
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They've got that chip on their shoulder of who they need to prove wrong, and their families
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are along for the ride, not really realizing, like, you know, where are we going, like, what is happening?
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And I think when you can create that vision for your family and that team and then also for
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the group that shows up to work every day, you find that there's so much joy in going after the goals.
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What's your team building philosophy?
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You know, when you look at coming into an organization and first just identifying what's laid
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out in front of you, is it about who raises their hand, or are you going a little bit deeper
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sometimes to kind of figure out the psychology?
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Speaker 2: I'm going deeper all the time.
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And those core values the teams establish, they're inherent to what they do.
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That becomes the way that they make decisions, they act, they behave.
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And even when mom's not watching, are you doing the right thing?
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If your clients aren't watching, are you doing the right thing?
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And are you able to wake up in the morning or look at your partner, your spouse or your kids
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and say, my guiding principles are to do the right thing, to help first, to be humbly confident,
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and to live with purpose.
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So when we get those values straight, we go deeper.
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And then I ask people, do you really get what you've got to do every day, every week, every quarter?
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Do you really get your job?
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And then you flip it on its head. Do you want that?
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Do you want this task that is put in front of you?
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And do you want to achieve this greater purpose? Last part is capacity.
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You have the mental, the emotional, the time, the education capacity.
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And it's not just IQ, it's EQ as well to work with this team to get us there, because if you
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don't live and breathe with those core values, if you don't want to operate in an open, honest
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environment, you're never going to achieve that vision and you're just faking it.
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And we're going to have a really difficult journey if you're going to try to fake this, because
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you got to show up as your true self, because that's how we're going to get there. It's teamwork is everything.
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I'll take this one step even further.
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At their Summer Olympics, you'll see people rowing in boats, and they're in these eight person crews.
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And more often than not, you see one boat will flip.
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And the reason why that boat flips in the Olympics is someone drops their oar, they're not in
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sync, just like the Olympics.
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And I've coached many world class athletes.
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It takes that one moment where you're out of sync, the whole thing falls apart and your lifetime of training disappears.
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So we got to stay in sync. Sean, long answer.
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I apologize, but as you know, I'm passionate about it.
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Speaker 1: Well, there's so much to it because I do think there's obviously sound bites that are good.
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They get you in that right state of mind.
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But the reality of it is everything is tactical, as you were saying.
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It's what happens once you get that mindset.
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You say, okay, now I'm here, but what do I do?
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How do I make sure that we put things in place so someone doesn't drop an ore and we don't flip
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halfway through, presumably the biggest moment in our life.
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And I think that this happens a lot in business.
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A lot of what we do is the prep work for the game time.
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That could be closing a deal, that could be the supply chain of fulfilling deals, huge vendor agreements.
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All of those are generally moments that you've been working up to. Completely appreciate that answer.
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I wanted to take this conversation in a couple of different directions because I think that there's.
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There's distinctly, you know, two audiences that I work with, and that's small business individuals
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who are trying to build a team, trying to, you know, implement that Emyth mentality, which is
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work on the business instead of in the business.
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And Eoshdhe really has been great for putting actionable items in place to be able to achieve that.
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But there's a lot of fear and I think that where the commonality is between that and individuals
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who are either leaders in larger organizations, there's still the fear, but it's different.
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It might be if you're a leader in an organization, it's someone else's money, but you're in charge of the budget.
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It's your reputation, your promotability.
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If your team doesn't get it right, if you don't get the right support, the vendors around you,
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heck, staffing firms like us that make you look good.
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If we can get the right people on your team, if we fail and your team fails, you inevitably will fail.
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Whether or not you're working for, you know, qualcomm or Illumina or anybody else, you've got
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to have, your team has to perform.
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If you're a small business, it's very clear it's your money.
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And so you look at it and there's fear about where to invest it.
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So I want to talk about to someone in the small business space that's trying to build a team,
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and that takes resources, and they might have failed already once, so they spent the money.
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The team didn't work out, so they go back to what's comfortable.
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You know, I'll just do it myself and I'll put the money in my pocket.
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What do you say to people in that space? They're a little overworked.
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They know it, but life is good because they've got a little extra coin.
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That's not where they want to be.
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How do you help them when they already have failed?
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Speaker 2: Becomes a mindset discussion and a good friend.
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Business mentor, founder of the strategic coach named Dan Sullivan wrote a book, and I think
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it's his best book yet, called the Gap and the game.
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There's this gain mentality that says, I'm going to put in the reps and I know that I'm going
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to miss 100% of the shots.
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I don't take credit to Wayne Gretzky there, but I'm going to take all those shots.
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By the way, I'm going to miss a lot of.
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I'm also going to make sure that if ever in this mindset of that gap, meaning I'm starting to
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slide and fall down, I can go back to my leadership team or my coach to pull me back out and
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say, here's the purpose, here's the march that we're really fighting for, here's the battle
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that we're going to win.
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And when you've got the right mindset, you can look at things as was that a failure?
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Was that an opportunity to learn from something?
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So when you look backwards at those things you call failures, I always look at those as opportunities to do better.
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Happens time and time again.
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There's a group that I was speaking with this morning.
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They're a client on the east coast.
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They've got an amazing technology that will block sensors in the sky.
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So if a drone or a missile or something's coming in, they'll know where it's coming from, and
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it isn't on the market, but it's incredible.
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And they are under intense scrutiny now.
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They've got to be close to 100% with their technology.
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But I tell them, as a group, as you iterate, you will get there.
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You're not going to wake up today and be a major league baseball player.
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You're not going to wake up tomorrow and get to the Olympics.
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You've got to put that work in.
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So again, I always tell them, have that big purpose, that big mission, but don't forget, you're
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going to miss all the shots you don't take.
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Speaker 1: That's huge. And I think that when I look at the fear and the mindset, I think it comes down
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to sometimes just the proper planning of where you can eliminate the.
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For me personally, this is what I've experienced when we work together, and you've helped me.
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Hey, let's push through when we get into the details of your financial Runway, your ability
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to mitigate and learn along the way, because you do have enough Runway to make mistakes, I think
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where when you white knuckle it without a plan, and this all goes back to the intentionality,
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like you spoke about with your cycling coach, knowing what you want to do. Okay, perfect.
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In a year from now, we're going to be competing at the highest level. Awesome.
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How are we going to do it?
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You know, and then that, in business, requires the oxygen. Okay.
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Do we have the capital to do this?
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You know, I think a lot of people talk about replacing themselves in small business and saying,
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hey, just go hire someone and replace yourself.
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But if you haven't done the work, to make sure that you can actually do that financially, you
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have to work on step one first, which is build the resources, get your coffer and strategic
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money ready, and then as you go along, those setbacks really set you up because you're going, hey, I'm okay.
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We had a little setback on that person.
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There was some turnover, but I've learned now what kind of team member I need built on the back
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of that quote, unquote, failure.
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So I really like the goal being intentional and putting that out there.
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What happens with a company like you were speaking about of where the technology is amazing.
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They have key players in place that have helped presumably build that technology.
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And there's sometimes there's a lot of reliance on certain performers.
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And if you lose one of those performers, what do you do?
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How do you mitigate that with teams so there's not so much of a bottleneck.
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A lot of times we talk about bottlenecks with CEO's having so much knowledge, but sometimes
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within a company there's these bottlenecks.
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What do you do to spread that risk a little bit and make sure that there's some redundancy here.
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So if you do lose a key player on your team that you're not sunk.
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Speaker 2: I'll go to sports again, as I always do.
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If you've got one complete all star on your team and you're depending on them to hit the grand
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slam every game, you're in big trouble.
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There's a reason why the Arizona Diamondbacks went to the World Series last year. They didn't win.
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It was an incredible team.
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And I say it's teamwork is the ultimate competitive advantage.
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First because it's so rare and second because it's so hard to come by.
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So if we can remove that so called rockstar entrepreneur and create a scalable, replicable formula
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around it, I'll just jumble that word around what they do.
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We get set on the right course.
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So what I beg every entrepreneur to do is hire based on those core values and we tie those core
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values into the people analyzer.
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We won't go deep into that.
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Do they get it wanted have the capacity to do their job?
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When you bring in this other person, you need to remember that great leaders create better leaders than they are.
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So find something that you can mold, that can grow and become greater than you.
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But I challenge you and we'll get back to how we work through the year in a minute.
00:24:08
I challenge you to allow that person in their 1st 30 days to use their beginner's mindset to
00:24:14
look at your systems, your scale and your soul and how you pull that together.
00:24:19
That beginner's mindset will allow you to say, here's our core processes on how we find clients onboard them.
00:24:25
Make them happy, turn them into great referral partners, perhaps, and they'll find little tweaks
00:24:30
along that way with the beginner's mindset.
00:24:33
So allow people to create better, better versions and then repeat and rinse and keep moving in the right direction.
00:24:39
It's frightening, but I urge everyone to do it.
00:24:43
Speaker 1: I like that. So, having that beginner's mindset, you're essentially saying, hey, we know our
00:24:51
job as leaders is to look and find the bottlenecks of information, creativity, any deliverable
00:25:00
kind of workflows where you see, this is problematic.
00:25:04
If we lose this person, that person's mission critical.
00:25:07
So let's build some systems for redundancy to where we know we're okay.
00:25:14
But that can come from someone who's newer in the organization, because based on what I'm hearing,
00:25:20
you can empower somebody that comes in, you're not really holding them back, saying, hey, listen, you don't know anything.
00:25:27
You know, you got to earn your stripes.
00:25:29
In a year or two years, you can come online and kind of jump up here into the big leagues.
00:25:35
You're saying, hey, from day one, let them come in and help them be a change agent.
00:25:40
Is that what I'm hearing?
00:25:43
Speaker 2: Absolutely. And you don't want to change the secret sauce on day one, them saying, no, we need this ingredient. Take their advice.
00:25:51
Ids that it's identified, discuss and solve it in your weekly meeting. Go through this iteration.
00:25:56
Don't shut those people down.
00:25:58
They could be your best asset.
00:26:00
And we have a saying within our practice.
00:26:03
It's, I don't care what you know.
00:26:06
I just want to know that you care about me.
00:26:09
And you allowing someone to grow will show that you care, and then you'll find out their knowledge path later.
00:26:15
So, combine those two things, and when you've hired someone that you don't need to keep your
00:26:21
finger on or the microscope on, and you give them the ability to have that voice.
00:26:25
And when that voice turns into an agent of change, you'll become a greater leader, and you'll
00:26:30
have a spectacular, perhaps leader employee, whoever it may be.
00:26:34
And your organization will grow, by the way. It's frightening. It's scary.
00:26:41
So, with that new employee, I urge you to discover the right meeting pulse with them.
00:26:47
It might be every morning during the first week to be able to dig in on this, understand the
00:26:52
core values you set up.
00:26:54
Give them a weekly measurable.
00:26:55
And this is where I'll riff a little bit longer.
00:26:58
Make sure they know that winning and losing looks like by the end of every week, because they're
00:27:03
going to go home to their family, and they're like, mom, dad, how was the first week? Spectacular. I did this. I'm on track.
00:27:10
I can't wait for Monday versus. I don't know.
00:27:13
They don't really want to hear what I've got to say. I'm just learning things.
00:27:17
The second example is failure of mine.
00:27:19
My mind, I don't know. I'm just learning. That's not good enough. I've got a voice.
00:27:23
I know where I'm headed.
00:27:24
I know my measurables are. Aha.
00:27:26
We now have the formula for a great baseline for success.
00:27:31
Speaker 1: So I love that. Because sometimes investing in new talent can feel like a sunk cost for quite
00:27:38
a while, you know, before you actually see true productivity in every position, whether or not
00:27:43
it's positions that our company transition staffing group places, you know, accounting, finance,
00:27:49
tech, HR, sometimes these are viewed as expense departments or things where you're gonna hire somebody.
00:27:56
Definitely in the sales side, you're looking and saying, hey, it's gonna be a while before you ramp up. Yes, tangibly.
00:28:03
They might not be able to contribute at the highest level within the team, as far as productivity,
00:28:09
because they're learning systems, they're learning the way that the team operates, that cohesion.
00:28:13
But there is something if you give them a voice, not that to your point, not that they have
00:28:19
to change something, nor that they will change something, but they feel like they have a voice.
00:28:25
You are hearing where they're coming from and their experience and seeing it before they're
00:28:30
fully embedded into the way you do things.
00:28:32
There's a lot of power in that.
00:28:35
And you can get new team members online a lot faster where you're drawing true value from them,
00:28:41
maybe, than the previous thinking. That's great.
00:28:46
Speaker 2: Absolutely. Give them measurables every week.
00:28:49
We call that a scorecard.
00:28:51
What's the number one key thing you gotta hit every week?
00:28:54
And then make sure they've got a quarterly priority that we call rocks.
00:28:58
So they've gotta have at least one priority so that they know in 90 days, hey, this is what
00:29:05
winning and losing looks like for me in this position.
00:29:07
Make sure it's a smart rock, it's specific, measurable, it has a measure to it, it's attainable,
00:29:13
they can actually get it done.
00:29:15
It's realistic and it's timely.
00:29:17
It's due on the 17 December when we set ourselves up for annual planning.
00:29:22
We've got to have this done, Sean, and we're going to help you get there, but you got to put
00:29:27
the work in, and we're going to want to see you get there.
00:29:29
So you got this new employee.
00:29:31
They understand the systems, they understand we scale.
00:29:33
Hey, here's how I'm going to be measured. Every week.
00:29:36
I've got this big priority in 90 days, get them bought in.
00:29:40
To understand what that looks like, you've got a better chance of success.
00:29:44
Speaker 1: One of the best things I think about your role as a CEO whisperer, as a coach is that you really
00:29:56
get this bird's eye view, this perspective of what winners look like.
00:30:05
And for us, our mantra is that we build winning teams.
00:30:09
That is something that really is at the heartbeat of all of our action on a day to day basis.
00:30:16
And you get a chance to work with winning teams, and you see them at different stages.
00:30:20
Some are already winning, and you come in and, man, you're pouring gasoline on what they've
00:30:24
already got going on, and others might be stumbling a bit.
00:30:28
What worked for them last year is not working for them this year.
00:30:33
I want to ask, what's the common denominator between the personalities of the leaders that you
00:30:40
get a chance to get exposure to that you sit in the room with for 8 hours and dissect everything
00:30:46
and build new plans and see the fear.
00:30:49
You know, we're all human.
00:30:52
We've all got this same, you know, genetic makeup that puts us in this mode of, you know, flesh and ambition.
00:31:02
But what do you see as that common thread between people who push through and make it and people who don't?
00:31:15
Speaker 2: Leaders with purpose, passion, surround themselves with the right people that live and breathe with those values. They're set for success.
00:31:25
Now, Sean, as you know, I'm a guy who reads a book a week, and I apologize.
00:31:31
Now, you've got a thousand books in your house you're going to read, but we're deliberate on that.
00:31:35
And this summer, I listened to the Lindbergh, Charles Lindbergh autobiography on.
00:31:43
It's a 36 hours listen, not for everyone, but that was about eight or nine bike rides, and I got through it.
00:31:50
But the one thing that really stuck out to me about Lindbergh, whether you like him or not,
00:31:55
what his mission was that his people, the people that he surrounded himself, vendors, friends,
00:32:02
loved ones, understood what his purpose was.
00:32:07
I'm going to fly this plane from here to here. Are you on board?
00:32:11
And he dug in, he bled, he sweated, he put all of his time in it.
00:32:16
In fact, in San Diego, where we're recording this today, the people at Lindbergh Field often
00:32:22
worked without a paycheck for him.
00:32:24
Knowing that I want to be part of this bigger purpose, cause and passion, fast forward that
00:32:29
to maybe about a dozen years ago when Simon Sinek came up with his book.
00:32:33
It starts with why I, when you think about it, what's my why I'm going to help this guy get
00:32:39
this plane across the Atlantic.
00:32:40
I want to be part of that mission.
00:32:42
In your group, we've got this 1000 day march, which is just a blast.
00:32:47
We know what we're doing.
00:32:49
I'm fully bought in, and it's the leader with a purpose cause, a passion that will live and
00:32:56
breathe with those values and walk the talk.
00:32:59
Sign me up any day, because the leadership team will sign up for that as well.
00:33:05
Speaker 1: I am 100% a believer of this, not only for my personal life now.
00:33:12
And I'm going to put a caveat there.
00:33:14
There was a long time where I wasn't sure what that mission and vision was because I had it for myself. A long time.
00:33:21
It was just survival is how I felt.
00:33:22
I guess it's part of who I am, of where I always felt like I was a day away from just complete failure.
00:33:30
But I could never define failure.
00:33:31
If you asked me, I wouldn't understand what that really was like.
00:33:35
Was I homeless or, you know, was.
00:33:38
Had everybody left me in my life?
00:33:39
Was I desolate, you know, isolated?
00:33:41
It was none of that.
00:33:43
But there was some fear built into me that kept me driving.
00:33:48
And then once I got past that point, I needed something actually other people could identify
00:33:52
with and get excited about, because fear of personal failure, I guess, just didn't work for everybody else. That wasn't something big.
00:34:00
How does someone find this?
00:34:04
What exercise do you put them through when they feel like, I don't know what that purpose is
00:34:11
for me, and I think that I'll just put this out there. I'm not sure.
00:34:15
It always has to go to business and building teams.
00:34:17
I think that for our own lives, when we're showing up every day, you got to have something you're working for.
00:34:24
And how do you help somebody uncover that.
00:34:30
Speaker 2: Sean? You know, I wear dark shirts because I get super excited. I'll perspire.
00:34:34
I'll jump up and down the room.
00:34:37
Probably the worst day of my business career was when I exited my two businesses.
00:34:42
And we're not going to get deep into that. I made some money. I'm set up. Wow.
00:34:48
Got to the top of the mountain.
00:34:49
I rung the bell, woke up the next day. Well, what else?
00:34:53
Oh, I'll figure it out.
00:34:53
Oh, I'll figure it out. I'll figure it out.
00:34:56
If you don't have a purpose, an enduring purpose, that's going to last you, hopefully to the
00:35:02
end of your life or through this journey, it's not worth it.
00:35:06
If you're just here to make a buck and buy a Ferrari, then that's not fun.
00:35:11
And the Olympic athletes I work with and we'll go into business in a second that are most successful
00:35:16
are the ones that haven't won the gold medal because there's so much more in front of them.
00:35:21
They're the ones that are like, I'm on this team to learn what this is going to look like and
00:35:26
this medal is not going to define me, whether it's gold.
00:35:28
And some of them are still happy, but a lot of them go through the Olympic hangover and it takes
00:35:32
them years of counseling to get back even close to 50% of that euphoria.
00:35:38
You've got to have a bigger purpose.
00:35:40
So, yep, we're going to hit these measurables in 1000 days. But back to you.
00:35:44
We won't share this today.
00:35:46
I know that in 10, 20, 30 years, Sean Enders has got a purpose.
00:35:51
He knows what that looks like and that's going to give you joy.
00:35:55
You're going to do hard work, you're going to do it for decades, and you're going to write your own story.
00:36:01
So that just brings us back to the start of this podcast and that helps people understand their why.
00:36:07
Why are they doing it?
00:36:09
And then we go deeper. What is it?
00:36:12
What is the thing you're so passionate about? I love executive coaching. That's my favorite thing.
00:36:18
Where are you going to do this?
00:36:20
Well, lucky me, I get to do it in San Diego, I get to do it in Scottsdale.
00:36:25
And I've got some cool Olympic teams that I hang out with on mountains.
00:36:29
So when I get close to my why, my what, my wherever allows me to say who am I going to work with?
00:36:36
And those values, pull that together.
00:36:38
So you look at those four components with values, I think that's going to put people in the right direction.
00:36:46
Speaker 1: That's powerful. I think that a lot of this is reflection and finding that time to evaluate.
00:36:55
Sometimes it's very easy when you have a young family, you're doing it for them, right?
00:37:02
You, it's very easy to say in one stage of life, you know, coming out of college or coming out
00:37:07
of high school and, you know, it's like I've got to make a mark, you know, I've got to make
00:37:11
money, I've got to put myself out there.
00:37:13
The why is very inherent, right.
00:37:16
You know, it's just built into where you're going.
00:37:18
You got a young family and just gotta, you got to support them, you know, and you got to get
00:37:22
things going and so you're going to work and find that rhythm.
00:37:25
What you said was really powerful.
00:37:26
Because sometimes I think it's very easy for the average person to look at someone who's had
00:37:35
a successful exit or multiple like yourself and be like, it's in perpetuity. Right?
00:37:41
Like, oh, you've got it.
00:37:42
And you're always sailing off into the sunset with this perfectly, you know, curated mindset that fills in that. Why?
00:37:52
Well, that's not the case. You have to.
00:37:54
You had to reinvent your own. Why?
00:37:58
You had to recreate what that next vista was gonna be. And I wonder.
00:38:08
I wonder if that's something that takes time to just reflect or if there's an exercise that
00:38:17
you would specifically say, hey, go do this.
00:38:20
You love to read books.
00:38:22
What's a book that you would recommend that people are really struggling with this on?
00:38:26
Like, gosh, I've got all these things.
00:38:28
I like this stuff, but I'm unsure, I'm scared, because if once I commit to it, then I'm committing down this one path.
00:38:36
Speaker 2: Yeah, yeah, great question. It's tricky.
00:38:41
So really defining your own purpose.
00:38:44
I can send three books into this podcast and really confuse people, but if we can get it really
00:38:50
focused on this tool we call the delegate and elevate checklist at eos, what do you love to
00:38:56
do and what are you great at?
00:38:57
And I know core value is humbly confident, but don't be afraid to say, I love doing this thing.
00:39:04
And it's funny, when I brought coaches, consultants, advisors, people into my two businesses,
00:39:09
they said, you know what, Rusnak seems to us like, you really love competition.
00:39:14
You love athletics, but you like helping other people.
00:39:18
And you're coaching your employees, you're coaching your clients.
00:39:21
Maybe when you exit, you should really dig into your coaching career. Lucky me.
00:39:26
That only took about a dozen years to figure out as I was exiting and moving into this coaching thing.
00:39:32
But it took me about a dozen years, but I'm glad I went into that.
00:39:36
And I started to think about my future self.
00:39:38
So I beg of people, and here's an interesting example.
00:39:43
Look at your headshot of yourself when you graduate from high school.
00:39:48
Look at yourself when you graduate from college.
00:39:50
Two, four years later, five years.
00:39:52
If it's like me, you're two completely different people.
00:39:56
Then look five years later, maybe when you're 30, you look different.
00:40:00
When I look backwards at even headshots from four years ago, I'm getting gray, I'm getting older.
00:40:06
You're a completely different person.
00:40:08
So those stages in life, you're a different person.
00:40:11
But if you've still got that same purpose.
00:40:14
You can really dig into that. That'll help you.
00:40:16
So to bring it all home, my why is to ensure that each and every person I come in touch with
00:40:22
I leave in a better place than I found them. That's a hard one.
00:40:27
I probably ticked my wife off this morning.
00:40:30
I'll do a better job of making amends for that with my clients.
00:40:34
I want to make sure that each time I speak with them, I leave them in a better place than I found them. That's not being perfect.
00:40:40
That helps me with my why. It's what I'm doing.
00:40:43
People understand my values where we're doing it, and I want to make sure that we craft out
00:40:48
this plan with them, as I will guarantee there will be pitfalls on the journey.
00:40:54
If you got the right mindset, you can stay focused. You'll get there.
00:40:57
Speaker 1: That was great. I think you really got specific on a couple areas, and I was hoping that you
00:41:04
would to really help people who might be a little stuck, where there's some friction there and where to start.
00:41:12
And I think I heard something that you mentioned where not only did you enlist the help of others
00:41:20
outside of you, but you looked at, what are you good at?
00:41:23
You know, what's inherently part of who you are and working to exploit that and taking some
00:41:31
time to kind of push that forward, allow that to be part of your.
00:41:37
Why you love coaching, you love seeing others, you know, be the best version of themselves.
00:41:44
So it matches up with where you are right now in your life.
00:41:47
And maybe that came out in different ways early in your life, but it would have been considered
00:41:53
dormant until you really, really leaned into it and went all in with helping others through eos.
00:42:03
So I really love that you talk a lot about in your book, the Entrepreneur's field guide, one
00:42:11
of the things that I love, and I've read that, and it's a wonderful book, again, because you're so tactical.
00:42:17
I think you give people ways to move around a chessboard rather than just theorizing.
00:42:27
You talk a lot about the future self, and I think that's really important, to think of yourself as arriving one day.
00:42:41
How often does that, how often is that part of your own plan right now?
00:42:46
And how far out are you looking when you think about the future self?
00:42:52
I think there's so much, you know, people underestimate, you know, what they can really accomplish
00:42:58
in a short period of time.
00:43:00
And what do you do for your future self, either as a leader, you know, a father, husband, coach?
00:43:09
How do you split that all up. And how are you?
00:43:12
How are you doing this? 1510 years?
00:43:17
Speaker 2: Yeah. Interesting. This is part of my 90 minutes talk that I give all the time.
00:43:22
So I absolutely love that we're headed down this road.
00:43:26
In seven short years, I'll be 65.
00:43:30
Gosh, when I was 25 years old, I was like, 65. Like, that's dinosaur territory.
00:43:36
But I go back to my cycling coach.
00:43:38
He's like, one day you're going to be 65, you're going to be 75, you're going to be 100.
00:43:42
What are you doing to make sure that when you hit that, you're going to be mentally, physically, emotionally sound?
00:43:48
So I've been thinking about this, gosh, since a very young age now to back it up, the things
00:43:54
I do every day will make sure that that piece of legacy hits him stride.
00:43:59
So I'm doing work today that allows me to get there.
00:44:02
So the work I'm doing today, and by the way, the work I don't do, the absolute clarity moment
00:44:07
I'm going to get, in about an hour, I'm going to go for a walk on the beach for about an hour
00:44:10
by myself, and I'm going to think about what went well today and what I'm going to do tomorrow,
00:44:15
which is Friday and the coming quarter.
00:44:17
So I'm thinking not only of my future self today what the quarter is going to look like, but
00:44:22
then that deeper legacy peace.
00:44:25
Because in 22 short years, I will be 80.
00:44:27
And I've set this plan for, hey, here's what I want things to look like when I'm 80.
00:44:31
I'll have gone to 80 countries with my wife. 80 for 80.
00:44:35
This is what, you know, real estate, finance and all the rest is going to look like. Is it all perfect? No.
00:44:41
Am I going to achieve it all? Probably not. But that's okay.
00:44:44
It keeps me moving forward.
00:44:46
And when you can pull that stuff together, that chess board of life will get you there might not be perfect.
00:44:53
You never know where the pieces are going to move.
00:44:56
But the big objective is this.
00:44:58
And you think about it every day, it will set you on the right stage.
00:45:03
Speaker 1: That's really good, because I think why that was so important and why I wanted to bring it up is twofold.
00:45:11
Number one, when you are building a team, we talk about vision and we talk about, you know,
00:45:16
where you want people to be and how you want them to perform.
00:45:20
You know, it starts with you.
00:45:22
And of course, sharing that vision is one thing.
00:45:25
Having an understanding of your future self, having an understanding of what you want that to
00:45:32
look like, how you want it to feel when you arrive is paramount because I think all of this
00:45:37
stitches together into the fabric of that plan, that accountability, that space that you allow
00:45:45
yourself to really, really know whether or not it's something you even want.
00:45:51
Because sometimes we have default dreams or we have default teams.
00:45:55
We're like, we just think it's supposed to be this way.
00:45:58
But until you put yourself there and you imagine yourself as that person that's visited 80 countries
00:46:06
by the time you're 80, not everybody wants that.
00:46:09
So you might want somebody at, like, for me, I gotta be honest, I want like the, I want like
00:46:17
the Iron man medal, but then I don't want the, like, the training of all of that, you know,
00:46:25
so it's like, okay, do you have what it takes to back it up for what you are actually aspiring to?
00:46:31
So your future self might want something, but unless you're gonna do that work and you're gonna
00:46:35
show up like 80 countries, you know, is amazing feeling.
00:46:39
It's a lot of work, it's a lot of prep, it's plane rides, it's, you know, things going wrong,
00:46:45
maybe lost luggage, it's all these things that if you are saying, hey, this is part of the experience
00:46:51
and I'm just loving every piece of it because that's my vision, it's so embedded.
00:46:57
So none of that is a problematic, right, if I'm cramping up on a, you know, training session
00:47:03
because my future self, it was to win an ironman or just, heck, just compete in it.
00:47:09
That's all part of the journey in the process.
00:47:11
And I embrace it along the way.
00:47:13
And you've inspired me because you're, you know, probably eleven and a half years ahead of me in life.
00:47:21
And like you said, your 25 year old self saw 65 is like, okay, I'm probably one step in the grave.
00:47:30
Like, that's what, that's what kids think when they're in their twenties or sixties, right?
00:47:34
And I, as for, I'm 46 and I see you and I'm like, dude, you're hella skiing, you're surfing.
00:47:44
You might not be competing at the same level that you were for cycling, but you still hop on
00:47:49
a bike, you do some grueling rides still, and you embody like, everything that I see now as possible.
00:47:58
So it's easy for me to kind of understand my future self a little bit better through modeling.
00:48:04
Speaker 2: So I appreciate that, Sean.
00:48:06
Speaker 1: Yeah, it's awesome. It's awesome to see you live in it and going, man, that's possible.
00:48:11
So I think it goes back to your team of building and going, hey, if I'm surrounding myself around
00:48:16
people that are doing great things just through our experiences, I level up because I go, well,
00:48:25
Scott's doing that, and he's, you know, he's healthy and he's living a successful life.
00:48:30
Like, there's no reason in twelve years I can't be doing the same thing.
00:48:34
And I think people sometimes forget that, that the team can offer you a lot of growth just through
00:48:39
what they're doing, too, in life.
00:48:41
Speaker 2: Well, I might be a little mentally imbalanced from time to time, as you know, Sean, but I do
00:48:47
have that vision of, I'm going to have fun.
00:48:52
I don't know if I told you this, but at the age of 28, when I was bringing my business to the
00:48:56
states, I immigrated to this country.
00:48:59
We were turned away at the border six times.
00:49:02
We were trying to get on a plane, legitimate business.
00:49:04
Everything was buttoned up the right way.
00:49:06
For some reason, they didn't want us coming in.
00:49:08
And I remember my wife and I looked at each other a couple times, like, why are we doing this?
00:49:13
And it was our future self. It was.
00:49:16
We realized that when we can make every decision from today onward, with our future self in
00:49:21
mind, we can have the life that we want.
00:49:25
So I'm a big fan of you've got to design your own life because someone else will do it for you unless you do that.
00:49:31
We're able to pull it off.
00:49:33
Here we are today, and I'm still doing that.
00:49:36
And I'm going to come back to challenging all the listeners or the viewers today to really think
00:49:44
about their future self and to pick a number that frightens them.
00:49:48
Maybe it's 80 years old, 90 years old.
00:49:52
What do they want their life to look like?
00:49:54
And don't write five paragraphs or 500 pages. Just family.
00:49:59
Who do they want to surround themselves with?
00:50:02
What does it look like?
00:50:03
Where are they going to live?
00:50:05
What are some of those things they've always wanted to do?
00:50:10
I've been doing this for a long time, so I've got a competitive advantage on it.
00:50:13
But I wanted to ride in the Tour de France a couple times.
00:50:16
I wanted to do the Giro Italia.
00:50:17
I wanted to go to the Vuelta Espana.
00:50:19
I wanted to do all these major classic bicycle races with friends.
00:50:25
And if I hadn't put it down and told people, I would have never done it. So get intentional.
00:50:30
Speaker 1: Yeah, that's the key right there is allowing yourself to dream.
00:50:36
I think it's the funnest part. It's free.
00:50:38
You know, it costs nothing to put yourself in that space of very audacious, very, what could feel like unattainable visions.
00:50:54
I mean, I just think back to, you know, one of the most public Personas out there right now
00:50:58
with Elon Musk and saying, you know, he wants to go to Mars or colonize Mars.
00:51:03
I mean, it's a really crazy thing to say.
00:51:05
If he couldn't back it up, like on, I'm sure other people have said that and they'd be considered loony.
00:51:11
But, you know, you look at a guy like that and he's like, okay, that's a really crazy goal.
00:51:17
But, like, all the steps that he's taking to get there, you start to go, wait a second, now
00:51:25
it starts to look possible, man.
00:51:26
Like, that's kind of crazy.
00:51:28
And we're still really a long ways away from achieving that.
00:51:31
But I think that's, he's a great example of just looking at yourself and saying, hey, this is
00:51:38
a big thing that I want to do.
00:51:40
And if it feels amazing to sit in that vision, if it feels like something really, really cool
00:51:46
that you'd want to be part of sharing that and starting to take little steps toward it really,
00:51:54
really is empowering because you're not going to accomplish whatever that is in one day.
00:52:00
Tour de France is not something you just show up to.
00:52:03
This is something that's like, if you wanted to do it, you're going to be starting, you know,
00:52:08
with some backyard rides, right, and whatever's around you.
00:52:11
So that that's big, and I love it.
00:52:15
And I think that that's been really inspirational for me, which is why I wanted us to get together,
00:52:18
because I know you've been part of, you know, building teams not only for the companies that
00:52:24
you've, you know, built, built and sold, but additionally, which one of them.
00:52:29
I loved golf now, so shout out to that technology.
00:52:33
I think that's really cool.
00:52:34
But, you know, but in addition, also thinking about where you're headed, who you want to be
00:52:44
surrounded by, does it make sense?
00:52:46
Even when you took me on as a client before, our friendship is kind of come together.
00:52:55
You know, I knew that this wasn't a one way street.
00:52:58
I knew I wasn't selecting you.
00:53:00
I knew that you were looking at, hey, who do I want to be around?
00:53:03
And is this the kind of guy that, you know, a has the potential to be able to level himself
00:53:09
up, but it be somebody I want to spend my time around, whether he's paying me or not.
00:53:13
And I think that that mentality has shown up.
00:53:16
So, you know, I commend you for I see you live in it, and I know it's not just words that you've
00:53:21
written or stuff that you've put out there.
00:53:25
Speaker 2: You know what's really cool was about a month ago, you met with a bunch of my friends and clients
00:53:31
and different people at the Padres game. We're all different.
00:53:35
We're all quirky, but we're all cut from the same cloth.
00:53:38
Like, talk about some amazing human beings who showed up.
00:53:42
And, you know, it kind of comes back to, I love some of these stoicism books and whatnot.
00:53:49
They really get you thinking that these people from thousands of years ago had all this wisdom, because they did.
00:53:54
And I always say that your life becomes a reflection of what you allow yourself to see.
00:54:00
And I see myself through others.
00:54:04
And if I could see my friends, my clients and my associates living dream lives and really pushing
00:54:09
forward with purpose puts a pretty big smile on my face.
00:54:13
Speaker 1: That's amazing. Well, I appreciate you.
00:54:16
I appreciate your time, what you've shared with the listeners.
00:54:19
There's a lot of good information here that we've unpacked.
00:54:23
And with that, I want to just make sure people can find you, follow you in terms of where you're
00:54:31
at, where would you like to be found?
00:54:34
Where do you want people to follow?
00:54:36
You know, what can we say?
00:54:39
Speaker 2: Yeah, find me on my website. It's a tricky one.
00:54:42
Scottrusnack.com or hit me up on LinkedIn.
00:54:48
It's an interesting journey I'm on.
00:54:50
And we're going to have some instructional videos and some different things going on in my tutorial
00:54:55
site, hopefully in the next month or two.
00:54:57
So there'll be more there as well.
00:54:58
Speaker 1: Sean, very cool. Well, I'll have links in the show notes to your website.
00:55:06
Know again, appreciate your time, Scott.
00:55:08
Looking forward to seeing you offline.
00:55:10
And thank you for everyone for listening today.
00:55:13
Stay curious until next time.
